Instagram DM automation for revenue-focused D2C teams

Comments are warm leads.

Turn Instagram comments into instant sales DMs.

ReplyFlow detects buyer-intent comments like “Price?” and sends product links, discount codes, and buying information through Instagram DMs while the buyer is still active.

Book a demo View workflow

ReplyFlow Command Center

wearluna.in campaign

Automation live

Live workflow

Comment to DM in seconds

Reel #24

Instagram comment: "Price?"

@riya.s commented on Linen Co-ord Reel

Detected

Keyword rule: price, link

Rule matched Product Drop / Summer Edit

Triggered

DM template: Link + code

Sent product URL with WELCOME10

Delivered

Buyer action: Clicked

Product page opened after 18 seconds

Tracked

@wearluna

Instagram DM

Linen co-ord set

Comment: Price?

Hey Riya, here is the product link.

ReplyFlow sent

Use WELCOME10 for 10% off before midnight.

shopwearluna.in/linen-coord

Drop analytics

DMs sent947+38%

Clicks382+21%

Conversion12.4%+3.1%

7-12 min

Manual reply delay after a reel starts getting comments

100s

Repeated price, link, size, COD, and details comments

0 inbox

The standard for missed buyer-intent comments

ReplyFlow Command Center

wearluna.in campaign

Automation live

Live workflow

Comment to DM in seconds

Reel #24

Instagram comment: "Price?"

@riya.s commented on Linen Co-ord Reel

Detected

Keyword rule: price, link

Rule matched Product Drop / Summer Edit

Triggered

DM template: Link + code

Sent product URL with WELCOME10

Delivered

Buyer action: Clicked

Product page opened after 18 seconds

Tracked

@wearluna

Instagram DM

Linen co-ord set

Comment: Price?

Hey Riya, here is the product link.

ReplyFlow sent

Use WELCOME10 for 10% off before midnight.

shopwearluna.in/linen-coord

Drop analytics

DMs sent947+38%

Clicks382+21%

Conversion12.4%+3.1%

Built for Instagram-first D2CAutomation-first MVPMeta-ready workflowAI replies in limited beta

The missed-buyer problem

Your next sale is probably sitting in the comments.

Instagram-first brands spend money creating reels, then lose revenue because comment leads wait too long for a link, price, or order step. ReplyFlow turns that public intent into a private DM path.

Slow replies

A buyer asks for the price. The reply comes after lunch. The reel has already moved on.

Manual repetition

Your team copies the same product link and code into DMs all day instead of selling.

No clear tracking

Comments, DMs, and clicks live in different places, so campaign performance feels fuzzy.

How ReplyFlow works

A simple automation loop that feels invisible to your team.

Automation first, AI later. The core workflow is intentionally reliable: detect a comment, match a keyword, send the prepared DM, and track the buyer action.

Instagram comment

"Price?"

@riya.s commented on Linen Co-ord Reel

Detected

Keyword rule

price, link

Rule matched Product Drop / Summer Edit

Triggered

DM template

Link + code

Sent product URL with WELCOME10

Delivered

Buyer action

Clicked

Product page opened after 18 seconds

Tracked

Live demo workflow

See how your highest-intent comments become buying conversations.

Use the form to request a walkthrough around your current Instagram process. We will map your common comment triggers and show where ReplyFlow would automate links, offers, and buying information.

Price comments get product links.

Link comments get direct checkout URLs.

Details comments get buying information.

Offer comments get discount codes.

Features

Built for the first serious version of comment-to-DM sales.

ReplyFlow keeps the product focused: reliable comment detection, rule-based replies, campaign visibility, and onboarding that helps a brand go live quickly.

Comment capture

Detect buyer-intent comments

Catch public comments like price, link, details, size, and how to order as soon as they appear.

Campaign readiness86%

Automation

Send the right DM instantly

Route each keyword to a product link, offer code, or buying instruction without waiting for a human reply.

Campaign readiness89%

Analytics

Track what happened next

See handled comments, DMs sent, clicks, and campaign performance from a compact founder-friendly dashboard.

Campaign readiness92%

Support

Launch with guided setup

Set up your first rules, templates, and comment triggers with onboarding support for the Starter plan.

Campaign readiness95%

Use cases

Different categories, the same urgent buyer signal.

For brands selling through reels and comments, the workflow is simple: answer fast, move to DM, give the link, and track the click.

Example comment stream

“price?”

“link pls”

“details”

Brand type01

Clothing brands

Send size charts, fabric notes, product links, and launch discounts under every high-intent reel.

Brand type02

Jewelry stores

Reply with price, material details, custom-order steps, and payment links before the buyer scrolls away.

Brand type03

Skincare brands

Move ingredient and routine questions into DMs with product bundles and offer codes.

Brand type04

Sneaker stores

Share stock status, drop links, COD info, and limited-time codes from comment keywords.

Pricing

Premium enough to trust. Simple enough to start.

Starter is priced for early D2C teams that already get Instagram comments and want to stop missing warm buyers.

Starter

₹1999

/month

For one Instagram-first brand ready to automate buyer-intent comments and validate DM conversion.

Instagram comment automation
Keyword-based DM replies
Basic dashboard
Onboarding support

Book a demo

Growth

Contact

sales

Coming soon for larger comment volumes, more campaigns, deeper analytics, and AI reply beta access when available.

Higher automation limits
Advanced campaign setup
Priority onboarding
AI replies in limited beta

Discuss growth plan

FAQ

What brands usually ask before automating DMs.

The product is intentionally honest about where it is today: automation first, AI later.

Is ReplyFlow an AI chatbot?+

No. The core MVP is reliable rule-based Instagram comment automation. AI replies for sizing, shipping, and product FAQs are coming soon or available only in limited beta.

What Instagram setup do I need?+

You need an Instagram Business account connected to a Facebook Page so ReplyFlow can use Meta permissions for comments and messaging.

Can I automate one reel or product drop?+

Yes. Create a rule for keywords like price or link, attach the right DM template, and use it for a specific drop, reel, or product campaign.

Does this landing form connect to a backend?+

Not yet. The form has a placeholder success state for validation. CRM, email, WhatsApp, or payment integration can be added when the backend is ready.

Ready for the next reel spike

Capture more buyers from the comments you already earned.

Give every price, link, and details comment a fast path into a sales conversation.

Book a demo

Turn Instagram comments into instant sales DMs.

Comment to DM in seconds

Comment to DM in seconds

Your next sale is probably sitting in the comments.

Slow replies

Manual repetition

No clear tracking

A simple automation loop that feels invisible to your team.

Instagram comment

Keyword rule

DM template

Buyer action

See how your highest-intent comments become buying conversations.

See how comment automation would work for your brand.

Built for the first serious version of comment-to-DM sales.

Detect buyer-intent comments

Send the right DM instantly

Track what happened next

Launch with guided setup

Different categories, the same urgent buyer signal.

Clothing brands

Jewelry stores

Skincare brands

Sneaker stores

Premium enough to trust. Simple enough to start.

What brands usually ask before automating DMs.

Capture more buyers from the comments you already earned.